Conventional user experience (UX) doctrine obsesses over speed. It dictates that every millisecond of latency is a failure. We disagree. In the luxury sector, speed is often mistaken for cheapness.
True brand authority is not built on speed; it is built on Weight. At Evaporize Studio, we engineer "Strategic Friction"—the digital equivalent of a heavy car door closing or the ceremonial unboxing of a premium product. This is how we distinguish high-ticket positioning from the mass market.
The Friction Paradox
Why do we introduce resistance? Because Intentionality signals value [66]. When a user flies through a website effortlessly, they retain nothing.
We use Motion Design (via GSAP and Three.js) not to decorate, but to control the pacing of the experience. By subtly slowing the scroll or adding weight to an interaction, we force the user to pause and acknowledge the content. This "micro-conversion" of attention is the first step in building corporate trust [112].
